Selling bikes is a core aspect of our business. We are the Bicycle House, after all. And we’ve been in this business long enough to know that a proper bike brand is a partner. They can contribute to, or diminish, your chances of success.
After much searching, so many emails, follow up emails, and Zoom calls, we’re proud to launch our business as dealers of Giant, Liv, Scott, and BMC. These four brands will comprise the majority of our stock, and a large potion of our sales floor. While we’re still looking at some niche dealers and custom brands, we feel the depth and quality of these offerings will allow us to deliver dream bikes to riders of all types.
You’ve probably owned a Giant made bike at one time or another, you just didn’t know it. As one of the few brands who own their factories, Giant is often contracted to make frames for other. companies. This vertical integration means that Giant knows the intricacies of manufacturing. They have the ability to tinker at will, refining their wares based upon hard data, or feedback from their robust stable of professional riders.
The Scott brand fancies itself innovative, and it’s rather hard to disagree. From watching Greg Lemond win the Tour De France by 8 eight seconds utilizing Scott’s (and the world’s) first aerobar, to Nino Schurter’s perfect 2017 World Cup XC season, Scott had never been bound by convention. Their engineers have pulled the industry forward, unflinching in their desire to turn technology into speed.
The antithesis to products created by, tested with, and decided upon, with no women in the room. Liv bikes have always had a clear point of view, and a worthy vision. It’s simple. We need more women on bikes. Utilizing the manufacturing expertise of Giant, Liv has the infrastructure in place to create something very special, and we’re proud to support their mission.
BMC Switzerland’s R&D inspired approach to bikes makes them a perennial favorite here at the House. They’re on the front lines, pursuing new technologies while imbuing their products with an indefinable … something, that makes us swoon.
We’ll be adding to this list as we find brands that share our vision. Suggestions? Drop us a line, or visit our Brands page for an in-depth view of our retail partners.