A hub light enough to remove any excuse, yet durable enough to see you through the big days. Spokes chosen with care, then cut and threaded to length in-house. A rim with just enough depth to cheat the wind, but not so deep as to take control of the bike.

There is some indefinable romance in a set of custom built wheels. It’s a fizz, as James May would say. Something you don’t feel when buying a wheelset off the shelf.

We’ve long been proponents of custom wheels, and internally joke that we started a bike shop, simply so James would have an excuse to buy a Morizumi spoke cutting machine. Obsessing over the details is our idea of fun. Lining up valve holes with logos brings us peace.

If you’re looking for a new wheelset, we’d love to help. In most cases custom wheels aren’t any more expensive than other high-end options, and you have the ability to customize every part of the build.

Pick the perfect hub color. Use a spoke count that works for you, and lace them to the proper rim for your goals. In our experience, hand-built wheels stay true longer, and have less issues than their machine-built brethren. The hubs we sell can be rebuilt. Bearings can be replaced for years of use.

We’re believers, and reckon one set of House Built wheels will make you one as well.

Interested? We’re here to help. Shoot us an email, or swing by and tell us what you’re looking for. We’ll be happy to talk you through the options.